39 Placements and $100K for a National Staffing Firm

The opportunity

Crawford Thomas Recruiting is a nationwide staffing and recruitment firm with a strong reputation and a client base running from small manufacturers to large ones.

Scaling placements was the problem. The team struggled to communicate its value to manufacturing buyers, salespeople were worn down by inefficient process and uneven results, and a visible share of the pipeline never converted into placements.

What we delivered

The change was simple in principle and rare in practice: target prospects by the problem they have, not by their job title or industry code.

We identified the frustrations that actually move a manufacturing hiring manager — skilled labour shortages, hiring cycles that drag, and retention losses caused by poor job matches — and rebuilt the messaging around them.

Outreach went out as personalised email at scale, written around those specific frustrations and using calibrated questions to open real conversations rather than pitch. As reply volume rose, leads were prioritised and segmented by urgency so the team's attention went to the best opportunities first.

The result

The engagement produced 39 candidate placements and $100,000 in additional revenue.

Lead generation stopped depending on costly pay-per-click campaigns, which had been producing a high cost per acquisition without fixing the underlying prospecting problem. Client engagement improved alongside it, and so did repeat business.