Adding $105K in a Quarter for an AI Talent Recruiter

The opportunity

Connect Group places senior AI talent across a range of industries. The reputation and the specialism were already there; the growth was not.

Three things were holding the agency back. Lead generation was inefficient, so the pipeline ran hot and cold. The sales team was burning out on low-quality prospects. And outreach was aimed at job titles rather than at the hiring problems those people actually had.

What we delivered

The work started with the buyer, not the list. We mapped what Connect Group's clients were actually struggling with: sourcing highly skilled AI candidates in a tight market, recruitment cycles that ran too long, and uncertainty about whether a candidate would fit technically and culturally.

Messaging was rewritten around those three problems. Outreach was then automated and personalised at volume, aimed at decision-makers inside AI-focused companies, with follow-up sequenced so no reply went cold.

On the sales side, leads were segmented by urgency and value, scoring was automated so the team worked the most promising accounts first, and tracking was put in place so the pipeline could be managed rather than guessed at.

The result

In a single quarter Connect Group added $105,000 in revenue from additional qualified AI placements.

The lead generation process was rebuilt end to end, raising both the quality and the volume of prospects, and the sales team stopped losing hours to prospects that were never going to convert.