Closing Critical Shift Deficits With Direct Distribution.

The structural friction

Skilled nursing homes, assisted living communities and post-acute centres operate under state-mandated patient-to-nurse ratios. High turnover or a run of call-outs exposes them to regulatory fines, licence suspension or forced room closures.

To stay compliant, an average nursing home contracts roughly 100 hours of nursing support a week, about 5,100 hours a year. At agency billing rates between $18.62 and $35.00 an hour, one facility account is worth $95,000 to $180,000 a year in gross billings to a staffing agency.

What we see

We track coverage pressure at facility level across our regions and speak directly to the people carrying it. We know which facilities are short, in which discipline, and for which shift pattern — not in aggregate, but by name.

The compliance gate

Verified state licensure, liability insurance, and a credentialed roster able to cover 50 to 100+ shift hours weekly.

The bridge

Facilities cannot afford empty shifts and agencies cannot afford wasted outreach, yet administrators are buried under low-tier agency spam. Our healthcare desk works the other way round. We establish the specific shortage first, confirm credentialing and immediate capacity on the agency side, then introduce the two directly.